Invertiv was founded in 2018 by Akar Şümşet. Invertiv’s main principle is to help you get results, not just ideas. Invertiv’s very own 5 D’s of PMUX framework was built to live up to that principle. 5 D’s of PMUX breaks down the product management process in 5 major parts and maps all other useful methods like Agile, JTBD, Design Sprint etc. to those parts so that you know where to use which and how.